TOP 10 ? BRAND CRISES - contributors include content co- founder of allaaboutbranding, originator of WorldClassBrands network, Brand Chartering - a leading source of The Economist's Year of the Brand and Death of the Brand Manager, team member of the world's first database modeling what pusposes societies wanted from over 500 market categories designed with MIT express database tech in 1980s ...
1 Both brand and crisis revolve round compounding opportunity and threat
2 Over hundred definitions in history of brand
3 Organisations for which brand is/is not most valuable leadership system
4 People for whom brand is/isn't leading their identity
5 Context of brand in Drucker's 1956 saying: marketing and innovation add value, everything else adds costs
Case - can you apply Drucker's 1956 mindst to explaining why so many people in so-called developed nations are finding that they get ever less value from healthcare (or choose another sector from Obama's first inaugural list)
6 When economists rule the world with or without media and mediation
7 What changes local and global components of brand
8 Differences between academics and practitioners according to how many ADEPT components of branding they value - 5 Trust 4 Perception/Promise 3 Expression/communication 2 Direction/Leadership 1 Action/Learning
eg subcomponents of expression - essence, identity system, do now future-editing, fitting with heritage
9 When does brand lead/block innovation of the human lot -eg crisis of how did so many of world's biggest brands become separated from helping net generation be worldwide youth's most productive and sustainable time
10 Crises of valuation (eg intangibles, sustainability exponentials, transparency) and of business models and value chains. When are partnerships (ie brand architecture) strategically more important to map than separate brands; when is trillion dollar purpose that frees a market's value chain more important to value transparently than any individual players - eg conscious capitalism and whole foods ceo is as interested to value the purpose of whole sector of food distribution as he is of valuing whole foods - or perhaps more accurately he doesnt see how to value wholefoods without mapping what all stakeholders value as win-win-wins
BRAND CHARTERING THINKPAD
This methodology offers the simplest way for everybody whose life is impacted by a brand to connect its future history with their future history - cases of what happens to brands that do/do not see chartering as essential to 1 leadership responsibility, 2 leadership sustainabilility, 3 social and business model
| History. ASEAN was established on 8 August 1967 in Bangkok by the five original member countries: Indonesia, Malaysia, Philippines, Singapore, and Thailand. Brunei Darussalam joined on 8 January 1984, Vietnam on 28 July 1995, Laos and Myanmar on 23 July 1997 (oddone out?), and Cambodia on 30 April 1999. | entrepreneurial revolution began at The Economist in 1968- inspired by the imminent success of the moon race- was there anything that optimal blending of human and computer webs could not do? whats strange is today we have no system design to put say 10000 bright young people on sustaining earth - the space race may have been taken over by big business but its goal was first achieved by organising open collaboration between 10000 people round one goal- much more important that ER is that it can be argued that the moon race inspired many peoples who hadn't even be linked in to electricity to develop the east - china came out from behind its great wall with help of inward investment from diaspora already 3rd richest; the poorest big 10 populated place bangladesh gained independence and empowered generation of girls to build community-rising economies and then there was ASEAN - a loving cooperation between 5 founding nations in every way that the EU has failed to begin to value |
